Cars and the movies. They’re the embodiment of the American Dream — the fierce drive for independence, underscored by the unwavering belief that if we can imagine it, we can create it.

Women’s legacy in film is an inspiring one, capturing both the changing times and the women who helped change them. Through a powerful alliance, Women In Film and General Motors are helping a new generation of women continue the legacy, accelerating the creative, now and into the future.

Announcing the alliance: (L-R) Iris Grossman, Gary Cowger, actress Nia Vardalos, Judy James (speaking) and actress Shohreh Aghdashloo.

In January 2005, Iris Grossman, president of WIF; Judith R. James (view article on Judith), WIF/GM national committee chair; and Gary Cowger, GM group vice president, announced GM’s national presenting sponsorship of WIF with these words:

"Through this new alliance, GM will broaden Women In Film’s national reach and vastly strengthen its already vital programs." — Iris Grossman, president, Women In Film, Los Angeles

"Our joint goal is to grow our ability to encourage, support and mentor creative women in film and entertainment."— Judith R. James, WIF/GM committee chair

(L-R) Iris Grossman, Judy James and Gary Cowger at the announcement event at Universal Studios in Los Angeles.

“General Motors is excited about our relationship with Women In Film. Women influence and impact the success of the automotive industry, which—just like the film industry—is all about developing products and services that break through the cluttered competitive landscape and appeal to a diverse audience. We’re proud to be associated with an organization such as Women In Film, which has creative and business goals that are similar to ours."— Gary Cowger, GM group vice president

As partners, WIF and GM will develop and expand a joint slate of programs that promote, nurture and empower women in the entertainment industry. Current programs include film festivals, the College Lecture Series and Latina New Filmmaker Grant. The WIF/GM Alliance also underwrites the PSA Program, Women’s Film Preservation Fund, Film Finishing Fund, Legacy Series and numerous internships, scholarships and grants presented through local WIF chapters.